VICTORIA 2 CONSCIOUSNESS TRIAL
VICTORIA 2 CONSCIOUSNESS TV

Meanwhile in early childhood education and early primary/elementary school settings, educators increasingly bemoan the extent to which вЂ360 degree marketingвЂ™ influences young childrenвЂ™s play, the type of foods they bring to their centres and the range of clothing and toys in which they are interested. Environmental education examines the extent to which childrenвЂ™s digitally mediated experiences influence the quality of childrenвЂ™s active outdoor play, affinity with nature and childrenвЂ™s consciousness of the sustainability consequences associated with their clothing and toy preferences. Media research canvasses the types of media young children consume, the range of technologies they use to watch media, and the number of hours they typically spend engaged with media. For example, obesity research considers the influence of advertising on childrenвЂ™s food choices and the role of media viewing on childrenвЂ™s levels of physical activity. Traditionally, the impact of вЂ360 degree marketingвЂ™ on young children is studied in diverse fields of research.

VICTORIA 2 CONSCIOUSNESS TV

This term describes current marketing communication strategies through which children are targeted via multiple media, including radio, TV and social media, food packaging, point of sale advertising, direct mail, and blanket coverage of prime sites in public spaces.

вЂ360 degree marketingвЂ™ is the term given to the media environment that sees young children exposed to multiple forms of advertising for high calorie foods and consumable toys, clothing and products.

VICTORIA 2 CONSCIOUSNESS TRIAL

Trial RegistrationДЄustralian New Zealand Clinical Trials Registry ACTRN12614000363684: Date registered: The specific teaching and learning practices used by early childhood educators, as part of the intervention program, will incorporate a sociocultural perspective on learning this perspective emphasises building on the play interests of children, that are experienced within the family and home context, as a basis for curriculum provision. The significance of the early childhood period, for young childrenвЂ™s learning about healthy eating, active play and sustainability, is now unquestioned. This study is the first to utilise an integrated pedagogical communication strategy developed specifically for early childhood educators focusing on childrenвЂ™s healthy eating, active play, and sustainability consciousness. Informed consent will be obtained from all parents and the pre-school classes will be allocated randomly to the intervention or wait-list control group. All measures will be administered at baseline, the end of the intervention and 6В months post intervention. Parents will complete an Eating and Physical Activity Questionnaire rating their childrenвЂ™s food preferences, digital media viewing and physical activity habits. Children will be interviewed about their knowledge of healthy eating, active play and the sustainability consequences of their food and toy selections. Early childhood educators will develop a curriculum intervention using a pedagogical communication strategy that integrates content knowledge about healthy eating, active play and sustainability consciousness and deliver this to their pre-school class. This cluster-randomised trial will be conducted with 300, 4 to 5В year-old children attending pre-school. The overall goal of this study is to evaluate the efficacy of curriculum interventions that educators design when using a pedagogical communication strategy on childrenвЂ™s knowledge about healthy eating, active play and the sustainability consequences of their toy food and toy selections. An integrated approach towards helping young children respond to the significant pressures of вЂ360 degree marketingвЂ™ on their food choices, levels of active play, and sustainability consciousness via the early childhood curriculum is lacking. This paper details the research protocol for a study funded by the Australian Research Council.

Victoria 2 consciousness